Abadi Gaia redefines retirement living with a focus on vitality, community and connection to nature. From the outset, we set out to create a brand that felt considered and aspirational, reflecting the development’s commitment to wellness and sustainability while remaining approachable for its audience. Inspired by the native Banksia flower and the site’s preserved landscape, the identity combines refined design with natural textures, colours and imagery to create a distinctive brand that is both memorable and meaningful, deeply connected to place.