Michelle Wajs is a brand designer with over six years of experience creating thoughtful, commercially driven design solutions across property, hospitality and the built environment. Guided by a highly considered approach, she believes every element of a brand should serve a purpose, with strategic thinking shaping everything from positioning and messaging through to visual identity and digital experience. After working with businesses of varying scale, Michelle recognised the inefficiencies often associated with traditional agency models, where communication becomes fragmented and projects lose momentum. Arrae Studio was built around a more direct, agile and transparent way of working, offering a highly collaborative experience with every project led from concept through to completion.